Mastering the Art of Humor in Marketing and Brand Identity
In the world of branding, professionalism, trustworthiness, and competence are paramount. However, there’s a growing acknowledgment of the power of humor in marketing, communications, and shaping a brand’s identity. Are we suggesting businesses should start cracking jokes in their marketing strategies? Absolutely. In fact, humor isn’t just a suggestion; it’s backed by the latest consumer […]
Mastering the art of networking: strategies to excel in building connections
Running a business can be challenging, but the journey doesn’t have to be solitary. Whether you’re a founder, owner-manager, or CEO, navigating the entrepreneurial path is made easier through networking with peers, fostering connections, and uncovering new business prospects. Enhancing your networking prowess involves becoming an integral part of the broader business community. It’s not […]
Overcoming Imposter Syndrome: A Business Owner’s Guide
It’s a common struggle and we probably don’t talk about it. Imposter Syndrome affects individuals from all walks of life, including business owners. It’s characterised by a persistent feeling of inadequacy, despite evidence of your competence and accomplishments. A Harvard Business Review study found that nearly 70% of entrepreneurs have experienced imposter syndrome at some […]
Finding and retaining the key talent for your business
The job market has been through plenty of ups and downs in recent years. But in 2024, the real challenge is attracting and retaining the top talent you need to grow your business. Finding the skilled employees, you need, and keeping them in the business, is vital for driving innovation and growth over the coming […]
Do you know the rules and entitlements during the end-of-year holiday season?
As we head into the summer holiday period, is your business up to speed with your rights and obligations? It can be confusing to employers and employees alike – public holidays worked or taken as annual leave, business shutdowns, annual leave provisions… there are many rules’ employers need to understand. Employees are entitled to annual […]
Is there such a thing as over-automation? The need for a human touch
Automating your key systems is the way to turn your enterprise into a 21st century digital business. But are we getting carried away with automation? And could we be systemising areas which could benefit from a more personalised, human touch? Personalisation of the customer experience is vital. Automation can play a big part in creating […]
How to handle temporary shutdowns
Many Australian businesses temporarily shut down at some point during the year, commonly over the Christmas-New Years period. With a bit of preparation and know-how, employers can manage the annual shutdown seamlessly and lawfully. For most of us, the lead up to Christmas is a hectic time. Work and personal commitments can escalate in the […]
Why accurate leave management is so important
Taking a relaxed approach to leave management can put your business at risk of making costly errors. When it comes to managing and recording employee leave, it might be easy to take the “she’ll be right” approach. But there are some really good reasons why you should diligently manage, track, and pay leave. Proper leave […]
How much should you pay yourself?
Being the boss means you get to make all the big decisions about your business – including how much to pay yourself in wages, salary, or drawings. As the owner, you might need to underpay yourself in the early stages of building your business, so you can reinvest the profits. But your time is valuable […]
What makes you a good entrepreneur?
Do you dream about starting your own business? And can anyone become an entrepreneur? When you look at the research, there are certain aptitudes, personality traits and business skills that tend to make you a more successful entrepreneur. But can you learn these skills? Or are these innate abilities that some entrepreneurial people are just […]
