Making your business work for you: securing your lifestyle
Building a successful business may be your primary motivation, but it is equally important that your enterprise supports your personal financial aspirations. To maintain your desired standard of living—whether that involves funding annual holidays or meeting mortgage commitments—your business must generate stable and sustainable profits, dividends, and remuneration. Ensuring Your Business Generates the Income to […]
Shopify research shows the power of using social in peak seasons
Social media serves as a powerful tool for small businesses to enhance brand recognition and strengthen customer relationships. A recent report from Shopify indicates that retailers are increasingly leveraging social media to optimise sales during key seasonal periods such as Easter and Christmas. Findings from the Shopify survey reveal that: Strategies to Drive Engagement and […]
How to optimise your business: diversify into new areas
Adapting and evolving over time is essential for ensuring the longevity of your business. Markets are dynamic and ever-changing, making it imperative to diversify and keep your offerings relevant and innovative. Even if your current product range and customer base are performing well, it is crucial to anticipate and adapt to shifts in customer preferences […]
How to optimise your business: build on those customer relationships
Loyal customers form the foundation of a successful business. They provide consistent revenue through repeat purchases, enhance brand visibility via referrals, and contribute to financial stability. The question arises: how can your business cultivate and maintain strong relationships with both existing and prospective customers? Customers expect businesses to understand their requirements and deliver solutions that […]
Do you have direct debits and online payments set up for your business?
Do you have direct debits and online payment methods set up for your business? Ensuring that your customers can easily pay you is essential for business success. With the simplicity of linking direct debits and alternative payment methods to your business today, there is no reason not to offer multiple payment options to your customers. […]
Data-driven decision-making: sales, marketing and social media
There is most likely a substantial reservoir of customer data residing within your systems. Are you aware of the potential impact that data analysis could have on your sales and marketing efforts? For small businesses, understanding your customers, anticipating their needs, and predicting their behaviour is essential. The more comprehensive the information you possess about […]
4 reasons to get satellite internet for your regional small business
Regional businesses are a vital component of the Australian economy, representing 31% of all small enterprises. However, the inconsistent availability of fast and reliable broadband internet often hinders the full adoption of digital technologies by these businesses. The introduction of Low Earth Orbit (LEO) satellite internet now provides a solution for businesses located in remote […]
How to accept payments online – and why it’s smart
One of the greatest benefits of online shopping is the ability to make instant, hassle-free payments. Just enter your details, click, and you’re done. When your customers can make instant online payments, they’re more likely to pay quickly and will appreciate the simplicity of the process. Payment Methods Online payment methods include credit and debit […]
Business success: Pricing
Since the inception of businesses, this question has perplexed most owners: How should I be pricing my product or service? This query has existed long before AI, the internet, and even electricity. An article in the NZ Herald from June 2024, titled “Big Red: What Went Wrong for The Warehouse,” highlighted the struggles of one […]
Business success: Value Proposition
Since the inception of businesses, this question has perplexed most owners: What makes my product or service attractive? This query has existed long before AI, the internet, and even electricity. An article in the NZ Herald from June 2024, titled “Big Red: What Went Wrong for The Warehouse,” highlighted the struggles of one of New […]
