4 reasons to get satellite internet for your regional small business
Regional businesses are a vital component of the Australian economy, representing 31% of all small enterprises. However, the inconsistent availability of fast and reliable broadband internet often hinders the full adoption of digital technologies by these businesses. The introduction of Low Earth Orbit (LEO) satellite internet now provides a solution for businesses located in remote […]
How to accept payments online – and why it’s smart
One of the greatest benefits of online shopping is the ability to make instant, hassle-free payments. Just enter your details, click, and you’re done. When your customers can make instant online payments, they’re more likely to pay quickly and will appreciate the simplicity of the process. Payment Methods Online payment methods include credit and debit […]
Business success: Pricing
Since the inception of businesses, this question has perplexed most owners: How should I be pricing my product or service? This query has existed long before AI, the internet, and even electricity. An article in the NZ Herald from June 2024, titled “Big Red: What Went Wrong for The Warehouse,” highlighted the struggles of one […]
Business success: Value Proposition
Since the inception of businesses, this question has perplexed most owners: What makes my product or service attractive? This query has existed long before AI, the internet, and even electricity. An article in the NZ Herald from June 2024, titled “Big Red: What Went Wrong for The Warehouse,” highlighted the struggles of one of New […]
Business success: The Ideal Customer
Since the inception of businesses, one question has perplexed most owners: Who is my ideal customer? This query has existed long before AI, the internet, and even electricity. An article in the NZ Herald from June 2024, titled “Big Red: What Went Wrong for The Warehouse,” highlighted the struggles of one of New Zealand’s most […]
Harnessing Tech Advancements in Retail: A Guide for Small Businesses
In the contemporary retail environment, technology is a transformative force essential for growth and competitiveness. For small businesses, embracing technological advancements is crucial. Key technologies reshaping retail include Artificial Intelligence (AI), Extended Reality (XR), and Advanced Data Analytics. These innovations offer unique opportunities to enhance customer experiences, personalise services, and optimise supply chains. This analysis […]
Mastering the Art of Humor in Marketing and Brand Identity
In the world of branding, professionalism, trustworthiness, and competence are paramount. However, there’s a growing acknowledgment of the power of humor in marketing, communications, and shaping a brand’s identity. Are we suggesting businesses should start cracking jokes in their marketing strategies? Absolutely. In fact, humor isn’t just a suggestion; it’s backed by the latest consumer […]
Mastering the art of networking: strategies to excel in building connections
Running a business can be challenging, but the journey doesn’t have to be solitary. Whether you’re a founder, owner-manager, or CEO, navigating the entrepreneurial path is made easier through networking with peers, fostering connections, and uncovering new business prospects. Enhancing your networking prowess involves becoming an integral part of the broader business community. It’s not […]
Meeting the environmental expectations of your customers
As environmental consciousness rises, small businesses in 2024 face increasing pressure to adopt sustainable practices and reduce their carbon footprint. But going green means being able to balance your desire to run a sustainable, environmentally conscious business with the pressing need to remain economically and strategically viable. Meeting the environmental expectations of your core customer […]
Knowing the difference between ‘responding’ and ‘reacting’ in marketing
Marketing moves fast, especially in the digital arena, where the latest trend, app or meme can suddenly become the flavour of the day. But is it always best to jump on the latest bandwagon? When you’re coming up with strategies and tactics for marketing your business, it’s important to know the difference between responding to […]
