Improving efficiency, productivity and automation is a key priority for any small business operating in today’s digital environment. However, with the wide range of digital tools and software solutions available, implementing new systems can feel overwhelming. Common considerations include selecting the right tools, managing implementation and ensuring staff receive appropriate training.
To assist small businesses, the Australian Government provides practical guidance on using digital tools and software to support business strategy. This resource offers a useful starting point for business owners looking to strengthen their digital capability.
To maximise the value of digital tools, it is important to follow a structured approach:
- Set clear business goals: Any new technology should support an agreed business objective. For example, where the goal is to reduce labour costs or improve efficiency, automation tools that streamline repetitive or time-consuming tasks should be prioritised.
- Document your digital strategy: Your digital strategy should be documented as a working plan that outlines your digital objectives and how they align with your broader business strategy. This may include a high-level overview of your software and applications, often referred to as your ‘app stack’, and how each tool contributes to your goals.
- Assess value before investing: Most software solutions operate in competitive markets, with multiple providers offering similar functionality. It is essential to compare options, review pricing structures and test demonstrations before committing to a solution.
- Protect your business from cyber risk: As reliance on digital systems increases, so does the volume of sensitive business and customer data stored online. Strong cybersecurity measures are essential, including secure access controls, encryption and appropriate data protection processes.
- Communicate with staff and manage change: Staff are often comfortable with existing systems, so changes should be communicated early and clearly. Explaining the strategic rationale, involving employees in testing, and providing adequate training will support a smoother transition and faster adoption.
If navigating digital tools feels complex, professional support can help. By understanding your business objectives and digital priorities, the right advice can assist in designing an effective and scalable digital strategy.
