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Why flexible working is the new normal

Flexible working arrangements are no longer considered an optional employee incentive. Hybrid roles, remote work and flexible hours have become standard expectations within the modern workforce, particularly across small and medium-sized enterprises.

Although working from home became widespread during the pandemic, employee expectations have since evolved. Flexibility in where work is performed is now viewed as a core component of employment, rather than a temporary concession.

From a business perspective, flexible working delivers measurable benefits. Research by Robert Walters indicates that 54 per cent of employees favour a hybrid model combining office-based and remote work. Many organisations have experienced productivity improvements through reduced commuting time and greater flexibility in working hours.

However, the value of regular in-office engagement remains significant. Face-to-face interaction supports collaboration, strengthens workplace culture and promotes effective teamwork. For this reason, hybrid working — incorporating both structured office attendance and remote flexibility — is increasingly regarded as the most sustainable approach.

While hybrid arrangements will differ depending on the nature of the business, several key practices apply across most organisations. Employers should implement a clearly documented hybrid work policy, identifying eligible roles and establishing consistent in-office collaboration days. Ongoing investment in cloud technology and digital collaboration tools is critical to ensure remote staff remain productive and connected. Importantly, performance management should be outcomes-focused, with emphasis placed on results achieved rather than time spent in the office.

By adopting a structured and well-governed approach to flexible working, businesses can balance operational efficiency with employee expectations in a competitive employment market.

Graham Burfield
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