Understanding Your Revenue Drivers
It may sound obvious, but for your business to make money, you need to generate revenue. You produce revenue through your usual business activity, by making sales, getting your invoices paid, or taking cash from paying customers. So, the better you are at selling your products/services and bringing money into the business, the higher your […]
Raving Fans are like Business Ambassadors
Do you want to win new customers? Make sure you start by looking after the ones you ready have. Studies show that the longer your customers stay, the more they’ll spend with you. Happy customers = loyal customers = boosted bottom line The term ‘raving fans’ relates to a passionate subset (usually about 10-15%) of […]
How to Handle Bad Reviews About Your Business
When was the last time you made a purchasing decision based on positive customer reviews? Most of us can remember when we decided NOT to buy something based on negative reviews. It works both ways. Online reviews have become the new go-to on social and they have tremendous power when it comes to influencing decision-making […]
How Do You Invoice During A Crisis?
It’s not easy to request payment right now, but it is important to keep cash flowing into your business so you can cover expenses and meet your obligations to others. As with all business dealings right now, a little empathy and a lot of open communication can go a long way. The following tips might […]
Planning for Seasonal Dips in Income
Seasonal dips in income can be highly challenging when you’re a small business. But there are proactive ways to predict, plan for and overcome these dips in revenue. The key to dealing with seasonal dips is to know when they’re most likely to occur, and to have measures in place to spread your income and […]
P is for purpose, not profit
Why does your business exist? Your purpose is roughly three to seven words explaining why your business exists for your customers. Your purpose should be about THEM, not you. It is a small statement, with immense power. EXAMPLES: Tesla: To accelerate the world’s transition to sustainable energy. Walt Disney: To make people happy. TED: Spread […]
Delighting Your Customers for Better Referrals
The most simple and cost-effective way to grow your business is so often overlooked; happy customers become your strongest advocates. They talk to their friends, family, and associates and refer business to you. Here are 10 ways to delight your customers: Meet with your customers more often and take a genuine interest in how they’re […]
Happy Customers, Happy Bottom Line
“Loyalty is when people are willing to turn down a better product or price to continue doing business with you”. That’s a great quote from Simon Sinek. Write it on a post-it or somewhere visible to remind yourself through your journey. If customers are unhappy, they’ll leave you for one of your competitors. If they’ve […]
What’s your unique selling point?
Making your business stand out in a crowded market can be a challenge, but differentiating your business will be key to attracting the right customers and giving them a reason to choose you over a competitor. That’s why it’s important to identify your unique selling point (USP), so you have a differentiator to communicate in […]
